Unauthorized usage claim

Image for illustration only

The current owner of a house objected when he saw his home featured in an ad for a bank. The bank’s ad agency had licensed the image through a photo agency that was able to produce the original, and still valid property release that had been signed by the home’s previous owner. The current home owner dropped his claim.

Note that whilst property releases are not legally required on a photo of a home, many agencies have a policy of requiring property releases for commercial use to avoid the customer having to face a claim as above.