op Employee Engagement Initiatives

15 Jul 2014

1. Social Media Employee Engagement Initiatives

Social media has been identified as the key to sustainable employee engagement initiatives. Social media with a purpose can break down barriers. For example, witnessed from the employee level, all the jargon about corporate vision may get lost. By using social media and the right language, the content can be related to by employees.

But using social media may not be that easy, for a number of reasons. The growth of social software tools is a source of great innovation, but also has the potential for a lot of confusion, and poses a challenge to some corporate cultures.
 

2. A Culture of Employee Engagement

Digital Journal linked CEOs renewed focus on engaging employees with satisfying customers according to a recent survey, which included CEOs, presidents and chairmen from more than 1,000 companies around the world.  While earlier years saw major discrepancies between regions, challenges cited by CEOs for 2014 revealed global convergence," said Charles Mitchell, The Conference Board Executive Director for Knowledge Management and lead author of the report.

"The top challenges across all regions and nearly all countries converged around questions of internal strength — better products, smarter workers, stronger customer appeal and collaboration." The focus has switched to technology and customers. As Barbara Porter pointed out on Forbes, the key to improving customer experience is employee engagement initiatives.

She notes that successful companies have one thing in common. She said, “Leadership understands the importance of creating an “intentional” culture that harnesses the hearts and empowers the minds of employees to deliver a defined customer experience aligned with financial objectives.”

She states that employers and HR are both responsible for employee engagement. She also reinforces using a communications plan with the right language.

Furthermore she encourages the collection of feedback and data. Tools such as onboarding surveys, and the smart collection of leavers’ data can help organisation to become aware of areas that need work.

3. Coaching Managers

Gallup Business Journal suggests training managers in employee engagement initiatives, then holding them accountable for their teams. Gallup’s research has found that managers have a significant role in staff engagement. They, however, encourage realistic everyday employee engagement approaches, such as meetings, action-planning sessions, and one-to-one meetings.

We are seeing a global push towards employee engagement initiatives. The approaches are more personable and encourage weaving staff engagement into the day-to-day running of an organisation at all levels.

Contact EmployeeEngagement.com.sg and find out more about how they can help your organisation address its engagement challenge.