Julia Roberts, Christy Turlington makeup ads banned in U.K.; L'Oreal, Maybelline ads cited
 A Maybelline ad for The Eraser foundation featuring Christy Turlington has also been banned. (L'Oreal) | 
L'Oreal
L'Oreal is under fire for using digitally altered images of Julia Roberts in ads for Lancome's Teint Miracle foundation.
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Julia Roberts and Christy Turlington are just a little too beautiful.
An advertising watchdog group in Britain has banned two overly retouched L'Oreal ads featuring the actress and model, claiming that the digitally altered images are misleading, the Daily Mail reported.
The Advertising Standards Authority in the U.K. is demanding that the company pull a two-page magazine ad Roberts did for Lancome, one of L'Oreal's makeup brands, claiming that the actress' flawless skin is too good to be true.
The spread, shot by Mario Testino, shows 43-year-old Roberts glowing and fresh-faced, the result of having used Lancome's Teint Miracle foundation. The ad claims the foundation "recreates the aura of perfect skin."
L'Oreal admitted to using "post-production techniques" to create the ad, but added that the foundation was the result of 10 years worth of research, according to The Independent.
An advertising watchdog group in Britain has banned two overly retouched L'Oreal ads featuring the actress and model, claiming that the digitally altered images are misleading, the Daily Mail reported.
The Advertising Standards Authority in the U.K. is demanding that the company pull a two-page magazine ad Roberts did for Lancome, one of L'Oreal's makeup brands, claiming that the actress' flawless skin is too good to be true.
The spread, shot by Mario Testino, shows 43-year-old Roberts glowing and fresh-faced, the result of having used Lancome's Teint Miracle foundation. The ad claims the foundation "recreates the aura of perfect skin."
L'Oreal admitted to using "post-production techniques" to create the ad, but added that the foundation was the result of 10 years worth of research, according to The Independent.
The ad authority also went after the cosmetics company for altering photos of natural beauty Christy Turlington in an ad for Maybelline's The Eraser foundation, which contrasts parts of the model's face covered in foundation to parts left untouched.
The foundation "conceals instantly, visibly, precisely," said the ad's tagline.
L'Oreal said that although the image had been digitally touched up to "lighten the skin, clean up makeup, reduce dark shadows and shading around the eyes, smooth the lips and darken the brows," it still believed the ad accurately reflected what the product could do, the Mail reported.
Complaints about the ads were brought to the authority's attention by Parliament member Jo Swinson, who said the images put pressure on women and young girls trying to look like celebrities. Swinson told the BBC she was pleased with the authority's decision to get rid of them.
"This ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching," she said.
"Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality," she added.
This isn't L'Oreal's first run-in with the Advertising Standards Authority for touching-up pictures. The company was forced to pull an airbrushed images of Twiggy in an Olay ad for anti-aging products in 2009.
The ad authority also went after Yves St. Laurent in February for a perfume commercial simulating drug use.
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